130314做客中国国际广播电台畅谈凉茶大战
2013年3月，加多宝和王老吉“凉茶大战”再次升级。3月14日，陈引榷老师做客中国国际广播电台畅谈凉茶大战。此前，陈引榷老师曾联合国内顶级市场调查机构——零点调查以及10位国内战略、营销、新闻传播三大领域的顶级专家推出了有关加多宝更名的重磅文章解读。详见：http://www.cmmo.cn/article-108538-1.html
在谈到再度升级的凉茶大战”时，陈引榷表示，加多宝集团近日之所以高调发表万言书”，猛烈质疑广药集团向其追讨10亿元天价赔偿”的合理性，是因为广药对加多宝的巨额索赔，确实令后者承受了很大压力，另外，也不排除加多宝借此营销炒作。陈引榷介绍道，自从去年7月份广药从加多宝手中收回了红罐王老吉经营权之后，两家公司在广告推广、渠道拓展和维护方面，都做了很多努力。相关数据显示，去年两家公司的凉茶销量非但没有下降，反而均有所上升。对于今年加多宝和广药之间的凉茶大战”，陈引榷认为，将会在品牌宣传和渠道竞争之间展开。
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《环球财经大视野》是中国国际广播电台联合《新财富》共同推出的一档电台节目，本节目的相关信息也将第一时间通过新浪网的官方微博环球财经大视野”对外发布。
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