#连锁论语#220430「疫情的反复尤其是新呈现出的不确定性让实体连锁雪上加霜」
#连锁论语#220430「疫情的反复尤其是新呈现出的不确定性让实体连锁雪上加霜」按说疫情持续到第三年，实体连锁们应该已经逐渐习惯了这种非正常化的经营环境。一个地方出现疫情，商家当然会遭受损失，但过去两年逐渐成熟的防控措施让商家能够产生一个相对比较稳定的预期，半个月或者一个月，基本就能稳定住。但今年以来此起彼伏、多地齐发的状况，尤其是华东一线城市的防控结果，正在打破这种稳定的预期。这让开设新店越发谨慎，谁也不能不会遇到新的“黑天鹅”。连锁门店客流越发不稳定，上游供应也可能因为各种原因开不了工、给门店供不上货，更严峻的挑战还来自于消费力。【#榷事如此#，做#连锁#确实如此！】via陈引榷
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